Sunday, March 29, 2009

Continental Airlines: Work Hard. Fly Right.

Sunday, March 29, 2009
Above: An NYC tour bus ad that I spotted in Astor Place.

Above: A news stand ad (at Lexington Ave and 53rd Street) for Continental Airlines.

Above: A news stand ad (at Lexington Ave and 53rd Street) for Continental Airlines.

Above: An NYC subway ad (at Lexington Ave - 53rd Street) for Continental Airlines.

Above: An NYC subway ad (at Lexington Ave - 53rd Street) for Continental Airlines.

Above: An NYC subway ad (at Lexington Ave - 53rd Street) for Continental Airlines.

Above: Two NYC subway ad (at Lexington Ave - 53rd Street) for Continental Airlines.

Above: An NYC subway ad for Continental Airlines.

Above: An NYC tour but ad for Continental Airlines.

Above: An NYC Chinatown scaffolding ad for Continental Airlines

Above: Subway posters for Continental Airlines.

Above: Two taxi ads for Continental Airlines.

Above: An inventive use of newspaper space for a Continental Airlines ad in The New York Times National section on Tuesday, March 24, 2009.

Above: A Continental Airlines ad in The New York Times Business section on Tuesday, March 31, 2009. (Size: 6 columns x 7 inches)

Above: A Continental Airlines ad in The New York Times Business section on Tuesday, April 14, 2009. (Size: 6 columns x 7 inches)

Above: A Continental Airlines ad in The New York Times Business section on Tuesday, April 21, 2009. (Size: 6 columns x 7 inches)

Above: A Continental Airlines ad in The New York Times Business section on Tuesday, April 21, 2009. (Size: 6 columns x 7 inches)

Above: A Continental Airlines ad honoring International Restaurant Week in The New York Times Dining section on Wednesday, April 15, 2009. (Size: 5 columns x 13.5 inches)

Above: A Continental Airlines ad honoring International Restaurant Week in The New York Times Dining section on Wednesday, April 15, 2009. (Size: 6 columns x 7 inches)

Everywhere I go these days, I see Continental Airlines' ads, showcasing their worldwide destinations and unbeatable services. I'm not sure if it's because I have the travel bug recently, or not... but I think they're doing a pretty great job, regardless!

They could have one of the most integrated campaigns I've seen in a while. Everywhere I go, whether I'm walking on the street, reading the newspaper, or getting in the subway, I see their ads. I even see their ads online! Here are some of their recent online initiatives:


Above: Ads placed on Reuters.com with an embedded flight search feature.

Above: Continental Airlines ads on NYTimes.com.

Above: An ad targeted to Israeli-Americans and Jews that I found on SalutetoIsrael.com

And we can't forget their "Take Away" commercial. They're all pretty captivating and oh-so-true.

"Take Away"



"Clouds"



"Proud Parents"



"Free Time"



Makes me want to rush and and buy tickets to all of their worldly destinations! If only I had the time and money!

6 comments:

Weily

Don't you want to meet the people who wrote them?! I do. We'd have so much fun!

Dan

Those Continental ads are taking a note from ads by The Economist: Simple ads with a witty and muscular line of copy. They also do a lot of great location-specific ads like the Continental tour-bus example.

The copy-editor to these ads probably has the best job in the world.

Y
This comment has been removed by the author.
Daniel Saverio - Cartaxi

Eu amava o táxis

Mary Walker

Great Blog about an airline near and dear to my heart. Thank you for the beautiful pics and funny commercials. Bitterweet day here at Continental Headquarters in Houston, TX.....

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