Erica's Random Blog: March 2009

Tuesday, March 31, 2009

Kamelflage: A bra, but for your...

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While reading a blog post on The Moment about an open call for designers at Henri Bendel, I discovered an interesting product -- the Kamelflage. Created by Treger Strasberg and Loren Weiner, the Kamelflage is a product designed to camouflage the dreaded cameltoe... Here's a little description from the Kamelflage website:

Kamelflage is a small flexible insert constructed of breathable and body friendly material that is placed into the liner of your favorite panties. It is discreet and molds to fit the unique shape of your body leaving it totally undetectable in even the most body skimming pants. It is far more comfortable than even the thinnest panty liner and certainly more comfortable than a frontal wedgy! The care is the same as any of your other fine washables, washer no dryer. Each kamelflage is small enough to tuck in your wallet incase of an emergency but they are so pretty and feminine that you might be tempted to show them off!

Can't say I've ever thought of anything like this before... But, if your tight pants are causing such a problem, wouldn't you just consider getting rid of the pants?

Monday, March 30, 2009

McDonald's: See What They're Made Of

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While on Facebook today, I saw the advertisement above for the McDonald's campaign entitled "See what we're made of".

On the website, they describe their supplier relationships with each ingredient, including the lettuce, tomatoes, beef and so on.

This is their newest campaign, as it has just recently been phased into packaging designs. By the end of this year, they hope to phase out the "I'm lovin' it" campaign that seemed to be a big hit.

The campaign has received a lot of backlash from organizations like EndAnimalCloning.org and World Society for the Protection of Animals, citing that "McDonald's has no policy on serving milk and meat from cloned animals or their offspring."

We could argue all day about whether McDonald's is actually adding utility to society or not, and I think the skeptics would win, but that's not the point of my post today. I'm just pointing out a new advertising campaign. Good or evil, they've come a long way from their first commercial:

YouTube Discovery: Signs

My friend, Weily, sent me a video last night, entitled "Signs". It's a short film about communication and has a little undertone of love, directed by Patrick Hughes. Check it out below.

So sweet, right? Had me saying "Awwww..." for hours.

Sunday, March 29, 2009

Continental Airlines: Work Hard. Fly Right.

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Above: An NYC tour bus ad that I spotted in Astor Place.

Above: A news stand ad (at Lexington Ave and 53rd Street) for Continental Airlines.

Above: An NYC subway ad (at Lexington Ave - 53rd Street) for Continental Airlines.

Above: Two NYC subway ad (at Lexington Ave - 53rd Street) for Continental Airlines.

Above: An NYC subway ad for Continental Airlines.

Above: An NYC tour but ad for Continental Airlines.

Above: An NYC Chinatown scaffolding ad for Continental Airlines

Above: Subway posters for Continental Airlines.

Above: Two taxi ads for Continental Airlines.

Above: An inventive use of newspaper space for a Continental Airlines ad in The New York Times National section on Tuesday, March 24, 2009.

Above: A Continental Airlines ad in The New York Times Business section on Tuesday, March 31, 2009. (Size: 6 columns x 7 inches)

Above: A Continental Airlines ad in The New York Times Business section on Tuesday, April 14, 2009. (Size: 6 columns x 7 inches)

Above: A Continental Airlines ad in The New York Times Business section on Tuesday, April 21, 2009. (Size: 6 columns x 7 inches)

Above: A Continental Airlines ad honoring International Restaurant Week in The New York Times Dining section on Wednesday, April 15, 2009. (Size: 5 columns x 13.5 inches)

Above: A Continental Airlines ad honoring International Restaurant Week in The New York Times Dining section on Wednesday, April 15, 2009. (Size: 6 columns x 7 inches)

Everywhere I go these days, I see Continental Airlines' ads, showcasing their worldwide destinations and unbeatable services. I'm not sure if it's because I have the travel bug recently, or not... but I think they're doing a pretty great job, regardless!

They could have one of the most integrated campaigns I've seen in a while. Everywhere I go, whether I'm walking on the street, reading the newspaper, or getting in the subway, I see their ads. I even see their ads online! Here are some of their recent online initiatives: