Last summer, my friend, Daniel McCoy, and I entered the
Pentel Recycology Student Campaign of the Year contest, hosted by
Alloy Media + Marketing. Our
entry to the contest was called "
Spin the Pen. Save the Planet." Among our many campaign strategies, we utilized a
Facebook group,
YouTube page,
Twitter page and
website. We featured pen spinners JC and Xero spinning the Recycology products.
As winners of the contest, Daniel and I attended the
John Caples Awards, were offered internships at Alloy Media + Marketing to
further the Spin the Pen campaign, and received a lump-sum of $5,000 to split among ourselves and those who helped out, JC, Xero, and our cameraman, Josh. Great prizes, right?!
Unfortunately, I was unable to take the internship, but Daniel did a great job there. He continued the Spin the Pen campaign, but focused on the Pentel RSVP, a pen that many pen spinners consider to be the best pen to get started spinning with. I think that was a great move, as many spinners kept telling us that the Recycology products were too light and had too many protruding functions to spin.
His new campaign is called "
Spin It to Win It". The main video is shown above. Check out the website for a tutorial, an introduction to Xero (the featured spinner), and more. You can even upload your video for a chance to win $500! Here's Xero's entry:
My congratulations go out to Daniel and Xero! Great site, videos and campaign!!!
