Tuesday, December 1, 2009

Twitter and Facebook Go (RED) for World AIDS Day

Tuesday, December 1, 2009

Above: Twitter's (RED) look for Dec. 1st, World AIDS Day

Above: Twitter's usual homepage, as of July 29, 2009

In support of World AIDS Day, Twitter and Facebook have gone (RED) for the day.

Facebook is running a campaign at facebook.com/joinred, where you can share the (RED) video, change your profile pic to a (RED) photo to support AIDS awareness, or shop (RED) products.

Twitter's support is much more pervasive across the site, which is respectable. They replaced their usual homepage design with (RED) galore, including a red ribbon of text that implores users to "turn Twitter (RED)". But how do we do that? Well, it says we can "follow @JoinRED to find out"! After visiting @JoinRED, I realized that there are three main ways to "turn Twitter red":

1.) Use the hashtag #red
2.) Use the hashtag #laceupsavelives
3.) Turn tweets the color red

Above: If you use the hastags #red or #laceupsavelives, or tweet the word "red" your tweets turn red

Well, well, well! Get on it tweeters!




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It's a nice initiative! Many people have made the question of how important is something like this, when these companies have lots of millions they could give to the cause... well... they can also give a lot of conscience through the social relevance and influence they manage!

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Well actually this is not a surprise... many webs around the world and other kind of things, companies, etc do the same in days like this...

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