Last summer, my friend, Daniel McCoy, and I entered the Pentel Recycology Student Campaign of the Year contest, hosted by Alloy Media + Marketing. Our entry to the contest was called "Spin the Pen. Save the Planet." Among our many campaign strategies, we utilized a Facebook group, YouTube page, Twitter page and website. We featured pen spinners JC and Xero spinning the Recycology products.
As winners of the contest, Daniel and I attended the John Caples Awards, were offered internships at Alloy Media + Marketing to further the Spin the Pen campaign, and received a lump-sum of $5,000 to split among ourselves and those who helped out, JC, Xero, and our cameraman, Josh. Great prizes, right?!
Unfortunately, I was unable to take the internship, but Daniel did a great job there. He continued the Spin the Pen campaign, but focused on the Pentel RSVP, a pen that many pen spinners consider to be the best pen to get started spinning with. I think that was a great move, as many spinners kept telling us that the Recycology products were too light and had too many protruding functions to spin.
His new campaign is called "Spin It to Win It". The main video is shown above. Check out the website for a tutorial, an introduction to Xero (the featured spinner), and more. You can even upload your video for a chance to win $500! Here's Xero's entry:
My congratulations go out to Daniel and Xero! Great site, videos and campaign!!!