Above: An NYC tour bus ad that I spotted in Astor Place.
Above: A news stand ad (at Lexington Ave and 53rd Street) for Continental Airlines.
Above: A news stand ad (at Lexington Ave and 53rd Street) for Continental Airlines.
Above: An NYC subway ad (at Lexington Ave - 53rd Street) for Continental Airlines.
Above: An NYC subway ad (at Lexington Ave - 53rd Street) for Continental Airlines. 
Above: An NYC subway ad (at Lexington Ave - 53rd Street) for Continental Airlines. 
Above: Two NYC subway ad (at Lexington Ave - 53rd Street) for Continental Airlines.
Above: An NYC subway ad for Continental Airlines.
Above: An NYC tour but ad for Continental Airlines.
Above: An NYC Chinatown scaffolding ad for Continental Airlines
Above: Subway posters for Continental Airlines.
Above: Two taxi ads for Continental Airlines.
Above: An inventive use of newspaper space for a Continental Airlines ad in The New York Times National section on Tuesday, March 24, 2009.
Above: A Continental Airlines ad in The New York Times Business section on Tuesday, March 31, 2009. (Size: 6 columns x 7 inches)
Above: A Continental Airlines ad in The New York Times Business section on Tuesday, April 14, 2009. (Size: 6 columns x 7 inches)
Above: A Continental Airlines ad in The New York Times Business section on Tuesday, April 21, 2009. (Size: 6 columns x 7 inches)Above: A Continental Airlines ad in The New York Times Business section on Tuesday, April 21, 2009. (Size: 6 columns x 7 inches)
Above: A Continental Airlines ad honoring International Restaurant Week in The New York Times Dining section on Wednesday, April 15, 2009. (Size: 5 columns x 13.5 inches)
Above: A Continental Airlines ad honoring International Restaurant Week in The New York Times Dining section on Wednesday, April 15, 2009. (Size: 6 columns x 7 inches)They could have one of the most integrated campaigns I've seen in a while. Everywhere I go, whether I'm walking on the street, reading the newspaper, or getting in the subway, I see their ads. I even see their ads online! Here are some of their recent online initiatives:
Above: Ads placed on Reuters.com with an embedded flight search feature.
Above: Continental Airlines ads on NYTimes.com.
And we can't forget their "Take Away" commercial. They're all pretty captivating and oh-so-true.
"Take Away"
"Clouds"
"Proud Parents"
"Free Time"
Makes me want to rush and and buy tickets to all of their worldly destinations! If only I had the time and money!
5 comments:
Don't you want to meet the people who wrote them?! I do. We'd have so much fun!
Those Continental ads are taking a note from ads by The Economist: Simple ads with a witty and muscular line of copy. They also do a lot of great location-specific ads like the Continental tour-bus example.
The copy-editor to these ads probably has the best job in the world.
Eu amava o táxis
Great Blog about an airline near and dear to my heart. Thank you for the beautiful pics and funny commercials. Bitterweet day here at Continental Headquarters in Houston, TX.....
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